Semalt: Importance Of Excluding Your Firm IP Addresses From Google Analytics

Small businesses and firms optimizing their websites for SEO have been dealing with a number of challenges, internal traffic is one of them. It can be very painful to watch your business being taken down by referrer spam and traffic generated from the internal environment.

The importance of distinguishing internal traffic from the external traffic cannot be spotlighted well enough. Max Bell, the Customer Success Manager of Semalt, says that Google Analytics filters out internal traffic, unwanted data, referrer spam, and malicious threat with the help of website owners. Ignoring to track down the effects of traffic generated by your coworkers and marketers logging on your website can highly skew your data.

Why filter a range of IP addresses originating from your office?

Your employees, co-workers, and marketing consultants can lead to the fall of your online business without your knowledge. Improving your business visibility is a matter that entirely depends on your commitments and will hit your target market. Individuals logging in your website tends to click back after completing their daily tasks. In the long run, they end up lowering your bounce rates, a scenario that signals the algorithms to rank your keywords as irrelevant.

Excluding IP addresses from your Google Algorithms depends on the number of workers and the number of individuals logging on to your website. Are you a client or a website owner working on excluding specific addresses on your Google Analytics report? Here are few and simple steps that will help you block IP addresses altogether.

  • Log in to your Google Analytics and select the admin section
  • Highlight your accounts 'Property' and check the properties that correspond with those of your website
  • Click the 'View' column and click the 'Filters' icon
  • Tap the 'Add Filter' button to create a new filter
  • Generate a 'Filter Name' that you can easily remember
  • In this case, consider using 'Predefined' option as your 'Filter Type' rather than the 'Custom' filter type
  • Select the filter type and click the 'Exclude' button
  • Enter the IP address to be excluded. That is you are working on excluding a specific IP address
  • Click the 'Save' button to save your changes

According to marketing consultants, working with a test filter is advisable to avoid filtering out valuable information. Consider dropping your data to the main filter view before filtering your data. Turn on your filter and check the numeric changes of visitors on your website. The number of visitors should drop down to a more realistic number after filtering a range of IP addresses on your site. Hitting your target market by the end of your Search Engine Optimization campaign is very important. Your records imply a lot regarding your take on internal traffic and referrer spam. Exclude a range of IP addresses from your business website by filtering them out using the Google Analytics tracking.

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